1-2-1 Customisation
This is all about hitting the target by making your print relevant to the person receiving it - digital printing makes this possible at the touch of a button.
Impact:
Use data to make your print communicate to the individual on a 1-2-1 basis. No longer will mail merge be enough, you can now make the text, images and message personal to the individual by simply combining design and data, the impact and results are truly amazing. It has been shown that personalisation is 88 per cent more effective than traditional mailing.
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Example:
Cardiff City FC recently wanted to increase the number of season tickets sold. 1-2-1 Printing
resulted in a dramatic initial increase in sales and thousands of pounds of additional revenue for the club. Click here for some examples...
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