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Bovema |
objective:
long established manufacturer entering new market for design and install using new and innovative approach.
project:
extensively personalised calendar ‘unique’ in market mailed to 500 key prospects to reinforce ‘unique’ services provided.
integration:
integrated with 6 personalised mailers designed to communicate USP’s by demonstrating knowledge and experience.
results:
desired knowledge of brand and message has increased with target group and although not planned sales opportunities and orders also achieved.
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