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Cardiff City FC |
objective:
due to club developments supporter communications infrequent - maximise season ticket renewals through personal contact.
project:
use extensive data to connect with fans and encourage renewal - overall mailing over 40,000, 11,000 with photographs.
integration:
link with PR campaign and other personalised items to demonstrate the personal approach, ‘without fans there is no club’ .
results:
follow-up research indicated a significant increase in response to mailers - new season ticket sales increased by 27% in week of mailing.
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