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Credit Safe |
objective:
launch of new ‘personalised’ Performance Report product to targeted successful businesses.
project:
2 x A5, 4 page personalised mailers sent to 1000 target businesses to demonstrate accuracy and relevance of business data held.
integration:
integrated with an extensive in-house telemarketing operation and PR campaign.
results:
project resulted in improvements in accuracy of data and client feedback assisted in further development of product.
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