Pandering to the New Consumer?

Category: Web

Monday July 20th, 2015

If it doesn’t – it should.  Your website visitors want two things.

The first is that they want information about your product or service. The second is that that want that information really quickly.

Online shoppers today, whether they’re in B2B or B2C markets, all fall under the guise of the ‘new consumer’. Yes, the new consumer. It’s not a made up term. It’s a real thing!

The new consumer is more empowered than the old version and wants instant gratification. They don’t have the time or inclination to search around for what they need – they expect it to virtually fall into their laps.

If your website does not explicitly state what you do and where you do it, your bounce rate will be too high, and you’ll lose a potential customer.  Here’s a quick check for you.

Open up your website in your browser. Do the first couple of lines state explicitly what you do? If they don’t, then contact us and we’ll help make sure that your website shouts out to clients, customers and consumers – new and old!

The name you need is Darren Joslin on 07904 729584 or email him via dj@horizondml.co.uk

 

 

image courtesy of stuartmiles/freedigitalphotos.net