How important are Keywords in 2016? Download the Horizon guide
Category: Blogging, Content, WebTuesday March 29th, 2016
Horizon’s own digital strategist, Andy Woolley, has been hard at work putting together a guide for SEO in the modern era, and we’ve decided to make it free to download here.
The guide answers the question: ‘How important are Keywords in 2016?’. It explains the intelligent algorithms used by Google to appreciate human speech patterns and scan articles for levels of information in order to decide which pages to serve when searched. In short, it tells you how to use keywords in 2016, which is pretty different from how you might have used them previously.