Remember life before YouTube?

Category: Web

Wednesday June 24th, 2015

It’s barely a decade old, but few of us now can remember life before YouTube. It’s become the go-to place to watch all sorts of footage, from old TV programmes to music videos, self help guides to cats being, well, cats

First, some impressive stats. Around 300 hours of video are uploaded to YouTube every minute. It has created some new online heroes, and allowed the sharing of video of some quite shameful behaviour, whether that has been on the part of celebrities or politicians. And Google decided YouTube was going to be quite significant, paying $1.65 billion to buy it, in 2006.

For many of us, YouTube has become the best place to store video, for free. It can then be instantly streamed into websites, a process that was very much harder before 2005.

But the truth is, many businesses are still getting their heads around the power of video, and what it can do for their business. Sharing information, demonstrating technical expertise, all these can be far more powerful when video is used.

And if you need an example, here’s a great study from a company called Blendtec, maker of premium blenders. Founder Tom Dickson sent his sales volumes through the roof, after launching a series of crazy videos that demonstrate in a fun way, how bulletproof his blenders are. Watch it here – and don’t blame us if you get nothing done today!