We all know how tough it is out there in the business world, but letting your marketing slip when times are hard is a real false economy as market share is even harder to secure. Don’t cut back – just look for better value.
Despite the quality and experience of our creative advert design service, at Horizon we feel advertising should only be a part of the integrated marketing mix. Advertising is inherently expensive, so customers can get more bang for their buck by complementing a campaign with other elements: PR can glean more credible appearances for a fraction of the cost, and customers can make their customer/prospect data really work for them with a personalised advertising or direct mail/email campaign.
We can generate and distribute electronic or printed sets of materials that relate directly to your customers by name, business type, gender or geographic area. The real beauty – you can measure the additional cost in pennies, not pounds!
*>1% drop – quarterly figures reported in Advertising Association/Warc Expenditure Report.
