1-2-1 Customisation..

Relevant:
You can even vastly reduce your print costs by only sending the information that’s relevant to the recipient. Use the web to ask what they want and our systems automatically print and finish only what they ask for.

Example:
Universities have large prospectuses, many now use the web or ask enquirers what they are interested in e.g. maths, geography, sport, the pub etc. and this data drive the print. The average number of pages in each prospectus printed has been reduced massively saving time and money.