WEBSITE DEVELOPMENT • APPS & PORTALS • DIGITAL INFRASTRUCTURE
The Complete Package
Horizon offers full website services including strategy, design, development, maintenance and promotion (SEO/PPC etc). Our websites are aesthetically pleasing and user-centric in focus, utilising the latest open-source technologies to keep your website and applications stable, scalable and at the forefront of industry developments. If your website is looking tired and old-fashioned, or it’s built in a way that makes it hard to update, then it’s time for a refresh!
Our primary focus is always on the user experience. Whether a new site, or a refresh of an existing site, Horizon regularly uses the WordPress platform as a tool delivering cost-effective, flexible websites that give clients the option of editing their own site if they wish. We also develop custom websites and portals, using the best development tools for the specific requirement. From a simple online brochure, through to a site with password protected staff and distributor access for sharing commercially sensitive information, we can deliver.
Responsive on Mobile
So important is the growth of mobile and tablet use that Google recently updated its algorithms to penalise those websites that cannot present themselves well on smartphones and tablets such as iPad. For legacy websites developed prior to 2015, that could mean less visibility for the site, and a frustrating visitor experience for those using mobile. At Horizon, we have for some time been ensuring client websites are responsive and touch-friendly – ensuring they adapt depending on the platform used to view them. If your site is not responsive, it needs to be updated to ensure it is – or you will be losing out.
The web can deliver so much more than just an online brochure for your business. Smart organisations are using their websites to share information in new ways, to sell or offer materials directly, to automate key business processes, and to streamline relationships. From automatic ordering, to online form filling, portals and intranets, correctly designed digital infrastructure can save you time and make your business ready for the next stage of growth, able to scale without large numbers of new staff.
Having a website but not promoting it is like printing a brochure then leaving it in the cupboard. You need to promote your website regularly, and widely. At Horizon, we help clients use a wide range of internet marketing techniques, to ensure website visits increase, and improve the visibility of your site to key target audiences. These content marketing techniques include regular content updates, sharing content via social media platforms such as Twitter and LinkedIn, and of course using intelligent email marketing to contact target audiences and drive them to the website.
For many interactions via mobile, an app can be a useful way of ensuring better engagement. Apps consume less processing resource, and can enable fast access for consumers, improving loyalty. Mobile also presents several opportunities, including location-based website curation, or promoting special offers to nearby consumers. Savvy businesses are also using mobile to their advantage, for example having staff use tablets for order taking or customer presentations.