Content marketing is about regular, honest, two-way communication with your customers and contacts. It’s about creating genuinely interesting and useful materials and sharing them freely, encouraging others to share them on. In this way you build trust, and your brand’s reputation grows. Your customers feel valued and word spreads about how great you are, so your marketing targets are achieved without the need for expensive advertising.
In our view, content marketing is intrinsically linked to SEO, and vice versa. The downside is that such work is time-consuming, so we’re able to take it on for you or work in partnership to achieve the right mix of scheduled, structured content and immediate and off-the-cuff remarks.